Social betting with horsepower

Business-2-business and Direct-to-consumer brands
powered by technology

WELCOME

123gaming is a US and UK based developer of innovative gaming technology and products designed to stimulate interest and spend in mainstream, traditional and core wagering products.

Our products increase customer acquisition, participation and spend per head. Deployed via land-based, online and mobile gaming platforms, they all incorporate exciting social and community functionality.

Simple, clean, and fun - 123 branding goes hand-in-hand with our technology and products providing exceptional entertainment value & content with global appeal.

As a company we've invested in the $11 billion US pari-mutuel (pools or 'tote') betting industry for horse racing, currently the only legal form of inter-state online wagering, and ripe for modernization. 

At present we offer our partners and consumers; a world's first real-money US tote bet type; a direct-to-consumer US licensed betting operation showcasing the wager online; and customizable and fully managed online handicapping contests for horse racing.

Internationally, and also subject to regulative change at state level in the United States (where fantasy sports are regularly played by 30 million+ players per annum), 123sports, 123poker and 123casino offerings are in the pipeline to create a well-rounded and unique suite of gaming products for partners and consumers around the world.  

JOIN THE RACE WITH 123GAMING...

About Us

A US and UK based group, we hail from a range of successful betting, IT and marketing backgrounds.

CEO and founder Rob Earle is a visionary software architect and lifelong horseman with a talent for hand-in-hand marketing and technology innovation.

We keep our products simple, sticking close to existing betting habits and mainstream betting – modernizing and enhancing the user experience.

Truly engaging technology and products speak for themselves.

123racing Pick-N Wager - Global Distribution Partners 

The the world's first truly social wager type completely integrated with a nationwide tote platform, the 123racing PickN is now available at racetracks, off-track betting venues, online & mobile creating nationwide pools and leaderboards across Sportech Plc’s $6 billion per annum US tote platform. Now also available for integration with any other tote platform.

123bet.com

US licensed fully-functioning online pari-mutuel betting website showcasing the 123racing Pick-N wager. The website is built around a social community core and fantasy contest platform, alongside a full range of traditional core wagering functionality.

Handicapping Contests Platform (Fantasy betting)

We provide and fully manage incredibly popular free-to-play online handicapping contests promoting wagering for numerous major US racetracks under the '123racing' brand.

Our Strategy

On-going product development, forward thinking marketing initiatives, and flexible technology are core objectives for 123gaming.

Our technologies bring added value, contemporary innovation and incremental revenue at little cost to incumbent operators.

Our innovative 123racingTM pools are creating a widely recognised brand that is both friend of the consumer, and the industry.

US racing is a cornerstone of the $90 billion global pari-mutuel betting industry, and 123gaming aims to establish global commingled 123racing pools to benefit operators around the world.

 

Other lucrative online gaming genres such as poker and casino, and sports betting, are booming around the globe driven by emerging economies and booming online and mobile gambling, and very significant market sizes are also either emerging or widely expected to emerge in the United States also.

123gaming is well positioned to bring related 123poker, 123casino, 123lotto and 123sports products to market to create a well-rounded and branded suite of gaming products where expressly permitted by law.

Mobile gaming continues to boom, and with fun, interactive, high turnover, and strong community elements to our products, you can be sure 123gaming will continue to lead the way in mobile entertainment.

TECHNOLOGY
& BRANDS

Totalizator Bet Engine

Totalizator Bet Engine

Totalizator Bet Engine

Handicapping Platform (Fantasy Betting)

Handicapping Platform (Fantasy Betting)

Handicapping Platform (Fantasy Betting)

Online Betting Website

Online Betting Website

Online Betting Website

THE BET THAT PUTS YOU IN THE RACE!

The 123racingTM PickN is the major new wager bringing fun, interactivity, and competition to mainstream US betting.

Now available across Sportech’s US Quantum Tote network, 123racingTM is a convergence of modern technology with one of the most popular wager types in global pools betting - the PickN.

Score points across a series of races, and top the leaderboard to scoop the pool! It's just like fantasy football for racing..

Leaderboards are displayed on-track, online and on mobile. Look out for 123racing pools on racecards across the US now..

Visit www.123racing.com and www.123bet.com for more information.

Totalizator Bet Engine

Similar to a lottery game engine, the CIS drives a unique ‘bet-by-bet protocol’ designed to interface with any Tote (pools) betting platform in the world.

Customizable for any sport or gaming genre, the patent pending CIS technology processes the unique ‘contest-style’ wager type characterized by the 123racing PickN wager.

Facilitating wagers from land-based, online and mobile interfaces into one central pool, the CIS processes wagers and results, and generates a variety of live leaderboards to broadcast on television screens, betting terminals and online.

The technology facilitates account wagering and can attribute customer profiles to each wager. The result is an exceptionally rich and involving end-user experience for participants and added value for the operator.

Fantasy Betting Platform

“Our fans love our Survival Challenge contests from 123racing.  It‘s a great way to market your simulcast signal and races to horseplayers and online gamers.“  Rachel Ryan, Meadowlands Racetrack Marketing Manager

Available online and on mobile with over 25,000 registered US players, and more than 45,000 worldwide, 123racing free play betting contests appeal to the hard-core racing fan, and are some of the most popular ‘handicapping‘ contests in the US.

Major North American racetrack customers such as Monmouth Park, The Meadowlands and Woodbine have all reaped the rewards of tailor-made 123racing contest websites with exceptional conversion rates, and rates of recurring play.

‘The Stables‘ community enables users to generate profiles and compete for prizes, interact on contest walls, message one another and upload their favourite photographs and videos.

“The tournament satisfied many goals including overwhelmingly positive feedback from the players and tremendous exposure for Remington Park. We were able to reach across North America, finding new fans for the sport and our product.”  – Dale Day, Remington Park

Visit www.123racing.com for more information.

 

Handicapping Platform (Fantasy Betting)

- Customized and fully-managed B2B contest websites

- 123bet.com fantasy contests

Our proprietary platform is fully-customizable for fantasy sports betting contest websites, with points scoring based on live odds, leaderboards and a fully-functioning social community.

We operate 'Non-elimination' contests, or 'Elimination' contests whereby players face a challenge to remain in the tournament over time.

Central to the platform is the community module generating comprehensive profile pages, tracking performance and providing a host of opportunities for users to interact typically forming friends networks and forming Groups.

Our 'Picks' module contains numerous 'Quick-pick' options, while the leaderboards can be displayed in a variety of formats, and filtered to display only your friends.

A truly unique offering available on mobile, tablet and desktop, 123bet is a US licensed tote betting website showcasing the 123racing PickN to the $11 billion US horseracing industry.

123racing PickN pools provide entertainment, raise the profile of specific racetracks, and generate incremental spend across all traditional bet types on their racing.

The website offers the full suite of traditional US betting functionality, and the burgeoning 123racing community benefit from live racing pictures, 123racing free play contests for cash prizes, and unique and powerful user generated data and statistics around betting selections. 

As well as one of the most tried and tested wagering platforms in the US market, Sportech's subsidiary eBet Technologies provide a superior US customer care experience across the full range of US time-zones ensuring our customers receive unbeatable service.

Online Betting Website

Sportech's mobile and online wagering interfaces provide high-speed, scalable interactive wagering engines that place the key information required to wager quickly, efficiently and seamlessly front and centre.

The platform includes unlimited channels of live race streaming and replays, a variety of leading payment processors, and powerful back-end reporting and account management tools. 

Real time KYC and age authentication supports live player registration, and distinguishes between residents of legal and non-permitted jurisdictions.

123bet.com for mobile is streamlined for the most efficient means to wager quickly, but also provides rich features such as video streaming and replays, real time odds, results and scratches (non-runners).

Integrating popular 123racing products with the Sportech technology platform creates one of the most unique and entertaining online and mobile betting destinations available to the US bettor today.

OUR PARTNERS

Sportech Racing process over $13 billion of global pools wagers per annum, and provide key technology, distribution and services for our wagering products. We provide wagering and 123racing Pick-N pools on a long list of partner racetracks in the US and internationally at 123bet.com.

We also provide value for money for numerous high profile racing industry clients such as those shown below, with fully-customized and managed fantasy betting contests. We've operated contests as far and wide as New Zealand, United Kingdom and the United States with great success.

Sportech PLC - Licensee and global technology and distribution partner

Leading global pools operator Sportech Racing provides global technology and distribution for the 123racing wager, and access to the wager API for integration with any other tote operator.

The leading tried and tested Sportech online wagering platform delivered by Sportech subsidiary eBet Technologies provides the basis for 123bet.com, and exceptional customer services are delivered via their customer support operation.

Market penetration:

Sportech tote technology and service lines cater to licensed gaming operators in over 30 countries, and process over $13 billion of pari-mutuel wagers per annum, which is around 15% of the global pari-mutuel market according to a 2013 report by Macquarie.

The company is the largest provider of pari-mutuel wagering systems and services in the US, processing wagers for around 50 percent of North America's $10.9 billion pari-mutuel wagering market.

Sportech provides wagering systems and services to customers throughout Europe - including Ireland, Turkey, Germany, the Netherlands, Denmark, the UK, Finland, Cyprus, and Spain - as well as South Korea and Australia. The company is also a leading pari-mutuel systems provider in Central and South America and the Caribbean.

Sportech also holds the exclusive license to operate off-track betting in the State of Connecticut, which it offers through 15 OTB locations and by telephone and online account wagering.

Our Team

We offer extensive hands-on commercial, business, marketing, IT, gaming, and racing industry experience with award-winning expertise and flair in creating consumer focused on-line gaming products. The team has undergone US Thoroughbred Racing Protection Bureau (TRPB) background checks, and the company has been approved for an online gaming license by the North Dakota State Horseracing Commission and Attorney General.

Robert Earle

Founder and CEO of 123gaming, Rob combines his IT expertise with a passion for racing and gaming, and over 20 years of management experience at senior level.

Rob has worked in a variety of contexts for large corporates such as Qantas Airlines, Bull Information Systems, Wang, AT&T Global Information Systems, NatWest Markets, Royal Bank of Scotland and Cantor Fitzgerald (espeed.com), the world's largest share broker.

As a former director of Addington Raceway in New Zealand, Rob also has a long-standing relationship with the New Zealand Metropolitan Trotting Club, and has since devoted himself to developing 123gaming.

Rob believes racing and betting is first and foremost about fun. He has a lifelong association with, and love for horse racing, stretching back to his youth in New Zealand as a stable hand.  In his spare time he enjoys amateur harness-racing driving, and breeds standardbred horses at home. Robert enjoys Advanced Amateur Driver status, allowing him to compete in live Televised Tote Advanced Amateur Races.

Robert's vision, energy, and innovative ideas combined with a big personality and love of horse racing, make him an outstanding figurehead for 123gaming.

email: rob.earle@123gaming.com  

Ralph Shale

Prior to joining 123, Ralph was a leading advisor to a range of New Zealand technology businesses providing advisory and capital raising services. Prior to that he has held senior corporate finance roles with ANZ Banking Group, Carter Holt Harvey, DB Group and Bankers Trust. He has a BCom from Auckland University and an MBA from the London Business School.

Rudy Kremers

Rudy has 30 years IT experience across a variety of large multi-national institutions including Merrill Lynch, Greenwich, Natwest and AT&T. Having obtained many industry certifications and gaining extensive commercial experience, Rudy has gained a vast range of skills that cover everything from Network & IT management to software and web development.

Rudy has a solid track record as a competent and innovative technical architect, team leader and software developer. He also has a great deal of experience managing teams, and the design and implementation of large-scale projects being an experienced Microsoft Sharepoint architect, recently creating a comprehensive project management system for a large infrastructure services company.

Rudy has a strong knowledge of the online gaming industry and along with CEO Rob Earle, Rudy has been instrumental in the development and implementation of all of 123gaming's award winning technologies to date.

Graham Dockrill

Graham has extensive experience as a technology entrepreneur, and founded the award winning digital agency, hairyLemon Web Solutions. In his role at 123gaming, Graham is responsible for technology relationships and overseeing coordination and convergence of technology innovation.

Anthony Daltrey

Tony is an original founder and investor in 123gaming responsible for raising much of the seed funding through an extensive network of angel investors.

An experienced gaming investor, Tony is also currently Managing Director of the successful office furniture supply company, Task Systems.

Jonathan Clelland

Jonathan is the Chief Operating Officer of Aquis Exchange Limited a pan-European equities exchange, and former Chief Operating Officer of the Corporate Finance and Advisory Division of HSBC Investment Bank Plc, Shearman & Sterling (London) LLP and CRA International Limited.

Jonathan continues to enjoy a hands on role with the company through it's start-up development, advising and assisting the Board on a day-to-day basis on a broad range of finance, governance and operating issues.

 

Lee Wilson, CA

Lee qualified as a chartered accountant with Ernst & Young LLP, gaining the bulk of his experience across Transaction Advisory Services including corporate recovery, mergers & acquisitions advisory, and pre-acquisition and vendor due diligence.

Lee hails from a family background in the gaming industry, and prior to joining forces with 123gaming he was also Finance Director of TDL Sports Limited. During this time Lee was responsible for overseeing the company's relocation to, and licensing in the Isle of Man.

Lee joined the 123gaming management team excited by the potential inherent in its technologies, marketing approach, and unique distribution in the only legal form of inter-state gaming in the United States.  He has since been instrumental in business planning, and assisting the CEO with the vision and strategy for the company in transitioning from technology-developer to B2B and licensed B2C operator.

Lee is a Member of the Institute of Chartered Accountants of Scotland.

email: lee.wilson@123gaming.com

Get in touch

US REGISTERED ADDRESS

123gaming Inc.
1209 Orange Street
Wilmington
Delaware 19801
United States


UK REGISTERED ADDRESS

123 gaming Limited
82 St John Street
EC1M 4JN
United Kingdom

US TRADING ADDRESS

123gaming Inc.
Office 13
5815 Windward Ridge Parkway
Alpharetta
GA 30005
+1 (203) 903 0144